The repeated motion of GIFs can easily get users fixated on your emails, directing them toward your CTA. Using GIFs is a great way to grab your subscribers attention. Here are some ways GIFs can improve your email marketing efforts. Whether you plan to educate, instill a sense of curiosity, inform or entertain, GIFs can be helpful in boosting your marketing efforts. You can use GIFs in emails to communicate an element of surprise, humor or delight. Why You Should use GIFs in Your EmailsĪnimated GIFs are great for driving more engagement in your email campaigns. Today, many businesses and people use GIF as a means to communicate in emails and other marketing channels. This proves that GIFs have been used since the early days of the internet. GIF files can load several pictures at a time, hence the reason it can be played repeatedly like a flipbook. An outstanding feature of GIFs is that they play repeatedly like a flipbook.
They are ideal for communicating emotions and ideas. Just like the JPEG or PNG file formats, GIFs are usually noiseless animations that are made from still images. GIF stands for graphics interchange format. Points to consider when using GIFs in emails.But did you know that you can use GIFs in emails? In this article, you’ll learn everything you need to know about GIFs and why you need them in your email marketing campaigns. You may have seen GIFs all the time on the internet as well as social media. You need to make your emails so engaging that it becomes impossible for your subscribers to look away. While a stationary image may be a good option that works well in email. You need to take advantage of every opportunity to entice subscribers to engage with your emails.
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